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Homes & Land Announces EZ Tour

According to the National Association of RealtorsĀ®, 88% of all Internet home buyers rate photos and virtual tours as extremely or very important in their search.

Recognizing the need for agents to better attract buyers in current market conditions, Homes & Land of Atlantic and Cape May Counties announces the launch of Homes & Land EZ Tour, its new online tour product which offers key product differences and agent benefits.

Homes & Land EZ Tour automatically converts a listing with six or more photos (uploaded to www.HomesAndLand.com) into a 30-to-60 second online tour and requires no further production.

Additionally Homes & Land EZ Tour does not require agents to have or purchase any special cameras, equipment or software. It is available to agents who advertise their listings in the Homes & Land magazine.

The Homes & Land EZ Tour resulting effect is similar to the one used by film maker Ken Burns in his popular documentary on The Civil War. While this photo/video effect has been utilized in the real estate industry, Homes & Land EZ Tour offers it production-free and simplified for agents.

An example of just one of the thousands of Homes & Land EZ Tours already available on the site can be seen at: www.HomesAndLand.com

Homes & Land says that RealtorsĀ® benefit further since the company allows their Homes & Land EZ Tour to be posted to personal web sites and to other popular real estate web sites. This strategic approach ensures that the listing is accessible and seen through a comprehensive and effective array of print and online mediums.

The company's exclusive production system enables agents' magazine ads to automatically populate HomesAndLand.com. In turn, HomesAndLand.com shares its listing content with 26 other major Web sites creating added value for advertisers.

In addition to its magazines and online marketing programs, the company's marketing mix offers agents relocation, client contact, and direct mail programs, as well as a variety of ancillary tools, such as AdEssential, a free, customizable personal Web site for RealtorsĀ®.

Homes & Land believes that their online products are necessary in today's consumer-driven market and are also in line with the company's focus on attracting the upscale market.

For more information contact Don Bender at 908-420-6871 (cell) or email dbender@homesandland.com

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